Episode 104: Memory Lane TV, calming videos for dementia management, with Alban Maino

Disclaimer: Unedited AI transcript

Announcer (00:00):

Today's episode of specifically for Seniors is brought to you by Memory Lane tv. A streaming service made just for people living with dementia. It's full of calming sensory friendly videos that help reduce stress and lift mood and science backs it up. Care centers using it report big improvements and even less need for medication. It's available for both home use and in professional care facilities. More information and links to Memory Lane TV are in the show notes. Below

Larry (00:39):

You are listening to specifically for Seniors, a podcast designed for a vibrant and diverse senior community. I'm your host, Dr. Larry Barsh. Join me in a lineup of experts as we discuss a wide variety of topics that will empower, inform, entertain, and inspire as we celebrate the richness and wisdom of this incredible stage of life.

Larry (01:12):

I don't usually invite a sponsor onto a podcast, but today I am gonna do just that because I think it's important for you to hear what my guest has to say about his product. Regular listeners to specifically for seniors, will realize that I have accepted a sponsor for the podcast, and hopefully it'll help keep us on the air I've held off because I wanted to make sure, really make sure that any product or service that we recommend was validated by clinical research. Memory Lane TV is that product I know many of you are saying, yeah, we've heard that before. A commercial is just that, a commercial. So I'm gonna take a chance and let you judge for yourself. Our guest on the podcast today is Alban Mayo, founder and CEO of Memory Lane tv. Albin spent 10 years developing something that traditional television simply cannot provide, that's clinically validated, multi-sensory content that's showing remarkable results and reducing anxiety and improving the quality of life for both individuals with dementia and their caregivers. We're gonna give you a chance to validate that for yourself by providing access to research documentation and the organizations that have worked to prove it. Alban, welcome to specifically for Seniors.

Alban Maino (03:03):

Larry, thank you very much. Hello to all your listeners. I'm delighted and honored to be on your show today.

Larry (03:11):

I talked about it briefly in the introduction, but could you tell us what Memory Lane TV is all about?

Alban Maino (03:20):

Gladly. memory Lane tv is a therapeutic streaming platform designed as you just put it very well, specifically for people living with Alzheimer's and other forms of dementia and their care partners. You know, when I'm in an elevator to give so-called an elevator pitch I, I refer to us as the Netflix of dementia just to project in people's mind how we use Memory Lane tv. But we are much more than entertainment. We truly are a behavioral tool, as you just clearly said it, to replace regular television for people with cognitive decline or memory loss. And you can access memory lane TV from any television. You mentioned our multisensory stimulation. We have a very large video library. We have 2 24 7 channels, linear channel that follow the rhythm of the day spec, especially curated to reduce agitation, to stimulate memory engagement to improve the, the quality of life for both. And I insist on that. People living with dementia and for their care partners, and think of it as a, as a calm, pur purposeful, I'm sorry, I'm, I'm French. I'm probably a little nervous. Alternative way to traditional television, one that really helps ground individual through familiar imagery, soothing, narration, calm and, and carefully chosen music. This is, this is what Memory Lane TV's all about.

Larry (05:04):

We'll see some of that in just a minute. I'd like to show an image that comes up on your website and lets you describe what we're looking at.

Alban Maino (05:15):

Oh, yes. This shows you know, about 10 years of research with, as you can see, very prestigious partners from all around the world, actually, not only in facilities, but at home. We've received many awards. And, and I think this is a, a good way to talk a little bit more about, you know, the content behind what we are doing, which is really therapeutic in nature and not entertainment. I wanna insist on that. The content that we produce is based on extensive studies of more than 50 years worth of published medical and scientific finding, exploring the relationship between sensory stimulation, memory activation, and the link to behavior and for lack of a better word, psychological effects experienced by people living with dementia. And I think we can all relate to this because we've all experienced it in one way or another.

Alban Maino (06:14):

I mean, even though Memory Lane TV is really designed for people with memory, lace is good for all of us, for all of us Care partner, it's a different way of relating to audiovisual stimuli and to manage content. And what you're seeing in that slide are some of our partners. I'm gonna, I, I don't know if you want to comment on, on, or specifically you've got our research partners. Next year, for example, we're going to hopefully do a really big research study with, with brown University. And, and we just recently won out of 570 companies a hit lab competition from global people all around the world to do exactly what we're doing. We're also in Canada with Baycrest doing research with them. And I mentioned several of the awards that we've had and, and distribution partners that are helping us to promote what we're doing and carrying us this on top of the endorsements of people like Naomi Fell, you know, and and UCLA amongst many other and or Tippa Snow which a lot of your listeners I'm sure know about.

Larry (07:33):

Talk a little bit about the Mass General Hospital and the Benson Henry Institute.

Alban Maino (07:39):

Yes. You know, I'm, so, I'm French, I'm, I'm sure some of your listeners already caught a little bit of my accent. And when I moved to Boston 10 years ago I, I was very fortunate to one, one of the most prestigious accelerator program. I was a finalist at Mass Challenge. And so I landed in the ecosystem of of Boston Health, which is probably one of the best, if not the best in the world ecosystem to be in, to do the actual research. And one of the things that immediately happened was a connection through to Mass General Hospital and directly to the Brain Institute that Henry Professor Benson was managing at the time. And I had the honor to work within. And, you know, when I, he, he, so for those who don't know, professor Benson's work in the seventies and eighties was made very famous because he invent, he vulgarized, I dunno if this is an English world the notion of the relaxation response.

Alban Maino (08:40):

And so I, when I presented him with my concept at the time, the idea that I wanted to test that we did test with his people, he said, of course, it's working Alban, you're using the relaxation response, and that's the answer that you're getting from the music, from the, the video, from everything that we've done. And I said, so how could we make this work? How can we enhance it? What can, what else can we do? Because, you know, sometimes we need people to be engaged, but a lot of times we need them to fall asleep. We need them to diminish their anxiety. How can we measure this? And so this was the genesis, essentially, of Memory Lane tv. And since then almost eight years of research in the field we worked a lot in Maine with very prestigious organization with the entire Maine Health ecosystem where we tested memory lane for two years with almost 80% of all the facilities in Maine, 60 facilities that worked and used Memory Lane tv.

Alban Maino (09:34):

And we improved how the staff, how the people using it, how the care partners, how the families were using it through, through that period of eight years, not only through empirical reviews but also through field testing, making sure that what we were doing was really useful. And not for one thing, but just for everything we were trying to solve. We're not claiming to solve any reduction in the plug and tangles. We're, we're hoping, and we know that we increase the quality of life of people living with it by doing small things throughout the day.

Larry (10:10):

I asked especially about that because Herb Benson and I were lab partners when I was in dental school. He was in medical school. We were in the same class. We shared our initial training together. So he was a good friend.

Alban Maino (10:27):

What a wonderful human being that I was so fortunate to know. Unfortunately, as you know, he passed away a few years ago. Yeah. but it was really incredible to and we have an interview actually on memory lane tv that I did on during one of our encounters where he talks about about all this. And and he, and he really pushed me and helped us to open doors. Yeah. He, he, he was a very humble and extraordinary researcher. And, you know, I remember many calls where he would call all this network and says, okay, this is fantastic. How can we help this? How can we solve this problem? How can we help this young entrepreneur for, from France to really do something? And he was really the catalyst of what pushed me. And along the way, many other angels came through, like professor Benson did to help me. Every time I'm down or something happens where it's, it becomes difficult, it's, it's, you know, and hurdles of any entrepreneur's face you, you, you're like, what should I do? Should I give up? And instantly those angels come up and says, no, no, no, I'm gonna help you. Oh, I can help you solve this. And he was one of the first one.

Larry (11:37):

And a lot of this research is documented in this paper

Alban Maino (11:43):

That is true. We update our white paper regularly. This is the May 20, 25 latest research where we not only start by analyzing the empirical research that was validated by all sorts of clinical study on multisensory stimulation throughout 50 years, 50 years of research. We we're not claiming we've invented anything. All the research was there before we did it. Oliver Sachs in the seventies described very clearly the power of music. You know, reminiscence therapy is not something we invented. Music of course, and cinematics the cinematography, you know how I don't need to explain or to have empirical research on how we can dream and how, you know, images can help us redirect our attention to a quieter place. In our case, we want to, to do this. So this white paper sums up Yes. A lot of our research, including the most recent one that we've done with Hit Lab and talking about what's happening in the future with our artificial intelligence development with Ruth Brown University and the, and the 2026 to 2027 SBIR grant, that NIH will help us to improve more of what we are doing.

Larry (13:06):

Knowing my audience the way I do, they're interested in the research behind some of this material. Is this paper available for them?

Alban Maino (13:20):

Yes. I don't put it online. But any, anyone, anyone in your audience who would like to read it, please reach out to me and I'll share it with you with Great pleasure.

Larry (13:31):

How do they get in touch with you?

Alban Maino (13:34):

So, I think you're gonna share a lot of information, hopefully about memory Lane tv. You can go to memory lane.tv, and there's a contact button or watch memory lane.com, which is the streaming platform. And it should be fairly easy, but I propose that you also send to your listeners or, or the one who want my email and and make it very simple.

Larry (13:58):

Okay. And I understand you're in discussions with the Alzheimer's Association about providing memory Lane tv.

Alban Maino (14:09):

Well, thank you for mentioning our work with various advocacy organization, Larry. You know, my dream when I started this, I'm a film producer and a filmmaker and cinematographer, and my only expertise in this world is to make sure all the people around the table are the best in what they do. And to all collectively solve a problem, whether it's to tell a story or in this case, to do our best to manage some of the symptoms related to Alzheimer's and dementia in general, but also for care partners. So immediately the thought was how do we make a massive impact, a global impact? You know, there are 6.5 million people affected by Alzheimer's just in the us, 57 million globally. How do we help 80% of them who are at home? And so, one of the ways that we can do that is going directly to the advocacy organization such as the Alzheimer's Association.

Alban Maino (15:08):

So we've been, yes, fortunate to engage in ongoing dialogues with members of the Alzheimer's Association, as well as other advocacy organization working in that field, both in the US and abroad. 'cause Our service is truly universal. I mean, we're gonna see in the images and, and I can talk more about it, but we are really a global, universal 100% digital service. So anyone anywhere in the world, no matter how rich or poor they are, as long as they have a TV and access to internet, that's the biggest limitation can access. And the advocacy organization their feedback has really helped us refine our platform and validate its utility across different care setting settings. While we're not formally affiliated there is definitely an alignment in mission, and we've been in touch about possible future collaboration as we scale. And I'll end on, on that note, on my dream, on my vision, maybe one of your listeners can help me be one of my angels to make it happen.

Alban Maino (16:17):

My dream has always been to make Memory Lane TV free for all around the world. I started as a not-for-profit very quickly. When I got to Boston, they said, no, you can't chase rent your entire life. You have to be sustainable. So we switched to a for-profit model in order to be able to sustain our work. But my dream was always not to have a burden financial or of any kind to the the people using it, but just like I'm trying to solve the technology. So it's super simple. I'd like not for anybody to pay for it. I'd like, so if you, if you have an idea on how to do this, and we do as well, call me. We need ideas, we need resources, we need benefactor angels, you know, philanthropists that can make us do this.

Larry (17:03):

How did, how did you get interested in this field?

Alban Maino (17:07):

Well thank you for asking. My background is in filmmaking and, and storytelling. But it was my personal experience as a care partner that drew me to that work. I witnessed firsthand how disorienting and isolating dementia can be, not just for the person living with it, but for their entire support system. And my experience with, with my grandmother, all that she was a wonderful, truly extraordinary human being raised me, helped me raise me, and she was diagnosed with Alzheimer's. And I, I, I searched and searched for tools to help her daily life more harmonious for the lack of a better term. And there were no medical options. And when I said, well, let's not look at television, let's look at things online. There's a television for dogs and cats, dog tv, what is there for my grandmother? And I looked around the world and realized that there was not I knew about integrative health concept from some of my earlier work.

Alban Maino (18:14):

I work with a a prestigious organization in Paris called The Institute of Life. And we began to explore alternative approaches to manage Alzheimer's. And that's when I learned about the research into sensory stimulation as a means of addressing those behavioral and psychological con symptoms associated to to dementia. So as a filmmaker, I had many of the tools to craft content that incorporated what I was learning, making it highly personalized with film and music, sound videos and photos. And we are even integrating aromatherapy and scent now. And, and when I would, when I started to show those initial films to my grandmother the staff immediately came and says, what, what are you doing? You know, the results are fascinating. We're able to, you know, she's much calmer, she's much more engaging, she's more relaxed. So we started to work there in France before I moved to Boston because we could see immediately the positive impact. And that's, that's when the research started. That's, that's the genesis of, of Memory Lane tv.

Larry (19:17):

Let's show a couple of videos

Video Soundtrack (19:28):

For a moment. Come and dream and recall the aroma of coffee brewing early in the morning, the site of that special vista from one of your travels, favorite song. Then imagine if you can, the nightmare experience of all that disappearing. You're having forgotten everything, including those dearest to you. You have now touched the truth of dementia. There is no cure for this disease close on the horizon, and we know that one out of three of us will be affected. Yet there is a way to help a simple, non-intrusive technique, A system that brings back these precious memories and feelings and reduces dramatically some of the symptoms of this epidemic Memory Lane TV is a multimedia, multisensory, and interactive therapeutic system for dementia suffers a means to quiet the pain and fear to recapture some of those precious moments to reduce agitation and stress through a customized, adapted content. With our programs, we help people dream, we improve their quality of life, our non-intrusive, innovative, and simple solution is available. And together we can contribute to gently soothing the emptiness of dementia and Alzheimer's. Subscribe or offer a subscription to Memory Lane tv.

Larry (21:08):

Let's let's show a couple of clips that'll give people a better idea of what the videos look like.

Alban Maino (21:16):

Well, this is a, a sample of our catalog. You see, we have 13 collections here, travels or virtual walks around the world. You know, you can revisit your la trip to Paris for your honeymoon. You can during mealtime we have very special specific films that will enhance the appetite. People remember, oh, it's time to eat. Oh my goodness, I would love to do this. Or just share experiences through cooking shows of, of what it used to be like. People have different you know, faith and spirituality. And so we have a lot of content related to that. Health and wellness chair, yoga or, or activities. We have the famous Bob Ross, which is very popular at the end of the day, for example. So art, culture, music, storytelling, our music and dance with singalongs is also extremely popular. And you can create your own playlist with your favorite music to integrate. If you are a dancer, you know, we have great films when you need to be more engaged in the afternoon. Generally, we have quizzes and photography. We are partnering with Getty Images and we have incredible

Alban Maino (22:29):

Content for that as well. But I was saying 24 7, we need this type of content, although we don't want people to be in front of television. I said, no, television screens are not good. But they're definitely a tool that we can use. Even at night when people are hering, we have cues that tells them, you know, it's nighttime. And here, for example, you know, someone who is a piano teacher or enjoy the quiet movement of playing the piano, would look at our films and instantly get projected into a dream scape. So some of the Medal a that we also produce, you know, on the story of a woman, for example, are are very important for doing different types of therapeutic outcome. Here you have a, a sample of what we call the care partner channel with training and education for the care partners as well with, you know, some prestigious partners. So those are just images from our very large library.

Larry (23:28):

Let's get into some of the science and innovative aspects of the programs. What's the difference? You, you touched on it briefly, but what's the difference between modern TV and what's called therapeutic media?

Alban Maino (23:44):

That's a, a really important distinction. And very important to understand that you know, we are not regular television, and we are unique in that sense. The science and innovative aspect behind the videos are coming from elaborated protocols and research, evidence-based content around that multisensory stimulation approach. And I was mentioning it as we were looking at the video. Sometimes you need to relax, fall asleep, sometimes you need to be engaged. Sometimes we need to stimulate your appetite. So our content is developed in consultation with neuroscientist, geriatricians, occupational therapist, and beyond that visual engagement we incorporate that research, for example, music therapy, for example, that's a science you know, that the great Oliver Sacks described 30 years ago. I was mentioning it earlier. Or, or guided breathing rhythms. And, and the power of cinematography as a positive way to enhance our real reality.

Alban Maino (24:55):

Those are some of the content and the solutions behind what we provide. And I think if we want to compare this as regular television, you can easily understand, just turn the, turn the news on at six o'clock. And between climate change and wars and, and dramas and three forms of information, the voiceover that doesn't cut, that doesn't not in in sync with the images and the little screen at the bottom for someone who has memory impaired or, or any one of us, actually, this creates a huge a tremendous problem and, and, and increase of reality, because every time you watch it, it's a new reality. The, the war is starting again. The, the climate change is happening and, and it creates anxiety. Just mentioning it, just talking to about it just makes me sort of nervous and, and anxious.

Alban Maino (25:46):

Imagine for someone who lives in an alternative reality, and the opposite is true, we can create the exact opposite. We can really induce relaxation, the relaxation response from her dancing by showing positive imagery, slow imagery, beautiful music. Again, we did not, invi invented this. We really used science to apply this to a specific pathology that, and, and then work with the best in the place. And I, I'll end up with, as you can tell, I'm passionate about this. But, you know, as a, as a, as a problem solver, as a film producer, I said, okay, what else can we do? What else can we do about, you know, sundowning syndrome at the end of the day, anxiety. How can we enhance the memory? Can we include specific aromas like the famous and offer options for everyone to reach, whether they are in culturally different culture or, or, or different stage of, of dementia.

Alban Maino (26:53):

And, and our, that sensory multisensory approach differentiates us from any other passive media. It's active, it's intentional, and, and designed specifically to support cognitive health, not only for the people living with dementia, but also for their care partners. You have no idea how many testimonials we have. They're all online, by the way, on our YouTube channels. You can, you can see lots of testimonials for, from either professionals in the field or individual users at home saying, oh my God, you saved the last two years of my life with my mom. I was able to reconnect to bring her to a quieter place. You know, and, and, and this is, those are part of the ends that makes me continue this, this fight.

Larry (27:38):

You mentioned your YouTube channel. What is it so people can access

Alban Maino (27:42):

It? So, you know, I'm, we're very easy to find you type memory lane tv on any, you know, on your Google search. And we're generally the first one to come up. And you get to our web website and you can find us everywhere on Instagram and on YouTube. And we have a YouTube channels with some of our content that is free for all with a lot of, you know films with curated other documentation. And all our partners also are there. You know, we use social media for the lack of a better term, in order to cast. And this is something that I'm actually very happy to talk about today. 'cause I, I need the help of your listeners. So if you're listening to us today, thank you again, Larry, and specifically for seniors. Yes, I'm a sponsor, sort of, but this is not what I'm here to do.

Alban Maino (28:32):

I'm here to tell you about what we do, and I need you to tell everybody else because we don't have a sales team. We don't have a marketing budget, we don't have any of that. We're just doing what we can with the very limited funds that we have. And it's becoming, take my word for it, extremely complicated in the current ecosystem that we live in. And so we need every one of you to say, oh, have you heard about this? And publish it on social media, send them to us. Money has never been object to us. We offer hundreds of subscriptions all year round to everyone who needs it. But what we need is to communicate and tell us about it. And that's why I'm so glad to be on your show today.

Larry (29:16):

Let's review the three distinct areas where memory lane TV can be utilized. I know we touched on it, but first family settings.

Alban Maino (29:31):

So yes. Very good point, Larry. Again, the, the content is the same. The way to use is extremely simple. You know, it's just like using Netflix. We have an we have a an app. Everyone has an app these days, but it's like the Netflix app. Unfortunately, we're not on every smart TV yet because we're not as popular as Apple or Netflix. But you can find us very easily if you're at home in your, and if you have an Apple tv, an Amazon Fire Stick or Roku in order to stream our content, and you can download the app and boom, it's as simple as that. You can start using immediately memory Lane tv and you can have access to our 24 7 channel if you don't want to choose your, or you can personalize your content. It's very easy to use.

Alban Maino (30:20):

Again, we don't want people to sit in front of television. Television is something from the past. But television is a tool, right? It's a tool to provide music, soundscapes visuals. It's a tool to help dream. It's a tool to engage. When people are watching memory and TV at home, instantly the engagement, the communication starts happening. And the more you watch something, the long-term potentiation of the memory comes back. And, you know, long-term potentiation, I'm sorry for using a term that maybe some of your listeners are not familiar with. It. It's how memories are created in the brain. You know, how we remember a specific memory from our past, for example. So if you grew up on the coast of Maine with a golden retriever in your backyard at your pet, I don't need to have that exact same image of your pet or your walk in your main surroundings to bring back that memory.

Alban Maino (31:17):

But if I personalize it, you can go through any of our films where we have golden retrievers and where we have the coastal Maine, or anything that's familiar to that. And it will bring back that memory. And the more personalized we get, the better it, it becomes to decrease stress and anxiety level by redirecting attention, but also stimulating that memory. By re reducing agitation. We touched upon what's called the sundowning syndrome. Most of the people that are listening and who are in that voyage, in that journey, that can be also, I want to say it, a positive journey. You know, seeing a yang, some things are good. You can tell a joke a million times and laugh a million time with it. We can improve that sundowning effects. We can have better quality interactions between the care recipient and the care partners.

Alban Maino (32:10):

We can increase that engagement or put people to sleep, you know, and some of the people that are and because I know you're gonna ask about facilities and, and, and you know, 80% of the people are at home in the first stages. And then when it's become mean more difficult for the family and too expensive to stay at home and dangerous, then they're moved to memory care units or facilities where the staff is trained and educated for that. And that's, but there's a continuity of care, even through memory Lane tv. They find they're the same content. And some of the people in facilities of and we've, we've measured this lowered lower utilization rates of psychotropic drugs during the use of memory lane tv. 'cause You know what, what happens during a panic attack? It's very spectacular and sad.

Alban Maino (33:00):

People are extremely nervous during some downing for some reason that we can't really pinpoint. Sometimes it's because it's the shift, sometimes it's the tiredness of the day. What do people do? We isolate the resident or the person we, we, we, we try to give him something to, so them, the drugs take several hours before it actually hands. So you're not really immediately treating the symptoms that you're facing and, but you're creating other symptoms, drowsiness and, and potential falls. So by using something like memory lane tv and, and those findings we, we can reduce this. We can also find more time for other duties of less time spent deescalating more intense behavioral situations with groups of residents. You know, a a lot of time in the field it spends deescalating those behaviors and managing them. And the reality of the field, anyone who's been in a facility knows that, is that the, the good work of the good people that work in facilities, there's not enough of them.

Alban Maino (34:05):

There's generally one activity directors, one recreational therapist, and then nurses and CNAs that are doing an incredible work. But we would need 10 times more of them. They're all underpaid. They all have so much to do. They need, they need other tools. They need memory lane TV so that they don't put member tell a regular television on for the reasons I described earlier. So this is why, whether at home or in facilities, we created this and not, you know, we created this because it didn't exist before. I wish someone had done it, you know, it would've been 10 years much easier for me, <laugh> than the one I've embarked on.

Larry (34:46):

So, memory Lane TV is not only supplying video for the patient, but you are also educating the family and the caregivers in how to work through the situation of a dementia care patient.

Alban Maino (35:12):

Yes, Larry. And, you know, I don't refer to,people living with dementia as patients or even residents. UI think we're all potentially those patient patients. I, I, I forget my keys. I forget the name of, you know, my first cousin. Sometimes I forget where I'm going. Uit's not necessarily your early onset dementia, but we all have memory loss. We, and, and it increases with age and time. Uso when it becomes a real problem, and there are many, many forms of dementia, you know, we haven't talked, we talked about Alzheimer's, which is the most common one, but, you know, a vascular dementia is another one there. And the symptoms are sort of similar and most of them, so we can treat most of them. But, you know,what we do is also good for kids with autism or PTSD 'cause we use the same principle validation.

Alban Maino (36:01):

But to answer precisely your question, yes, the care partner and here is a scary statistics. More than half of the care partners will die before the person who's affected because of the emo emotional and logistic toll associated. There's so much to do. The person who has dementia is already lost. But the person who takes care of them, and most of them with the time it's their care partner who are also aging, have to do everything. Everything from A to Z. And it's so difficult. So what I found at firsthand, my mother thought I was a magician because I was able to use techniques that I had learned of redirecting attention when dealing with a panic attack, for example, she said, how do you do this? She was ready to call 9 1 1, and instead, in less than three minutes, I was able to bring my grandmother to a quiet place and stop having her hyperventilating.

Alban Maino (37:02):

How do I, how did I do this? Just because I was trained and educated, not because I was a magician, just because I was trained. And so when we started Member Lane tv, this is one of the goals I want to continue to work on, was to create that care partner channel with a lot of professional and personal you know, care partner videos. So we have Naomi fail explaining about all this. We have TPA snow, we have UCLA, we've produced our own films on how to use multisensory stimulus, how to use our collection, all this. And that's the last of the 13 collections. If you go all the way down, it's not for actually the user, the the person living with dementia, but for, for the care partners, you can access all that. And by the way, it's all free. It's all free. We've, I've decided six months ago that this resource should not be behind a paywall. So with just an email, you can just get online now and, and access, you know, hundreds of videos of training and education. And, and please do share them everywhere you can.

Larry (38:13):

What's the address that people can access the training?

Alban Maino (38:16):

Thank you. It's watch materials. Watch memory lane.com. And you click on the Care Partner channel. It's the last of the category, but watch memory lane.com, or if you forget this, just go to any Google that memory lane TV will be the first one to show up.

Larry (38:32):

And is this a similar way it's used in memory care facilities?

Alban Maino (38:38):

Yes. The product, for the lack of a better term, the intervention, the service, the, the platform is the same across. So there is that continuum of co care between house and the facilities. They all use the same, but they all use it very differently, right? We don't watch, we don't all watch the same series on Netflix. Well depending on you know, the time of the day, depending on the symptoms they're trying to use or, or manage, sorry. Depending on who's using it, they will use it differently. Some people use it when there's less stuff at the end of the day to help the CNA and nurses. Some people at home use it to stimulate appetite during a meal. Mom is watching television and cooking meals and singing along, not following the news that she can't even understand. And during this, I'm able to cook and, and, and so there, those videos are really important, but they're, they're, it's one single watch memory lane.com, one single tool. But it's used in hundreds of different ways throughout the day, throughout the continuum of care of dementia.

Larry (39:47):

Are you continuing to build up your video library?

Alban Maino (39:51):

Every, every week, every month we come up with new content. We've about 1300 films right now and growing continuously. We have partners also who offer us their content. We're so grateful of them for, for doing this and, and looking ahead. We're even working on, on series tailored for younger onset dementia and, and more culturally diverse content, especially as we expand into Europe, we, you know, and, and the world in itself. And I know that you know, the, the future. What, what does the future look like? You know, 'cause we're talking about more videos. We're integrating artificial intelligence, ai, you know, this big buzzword that appeared in our lives two or three years ago, while we are applying its power to tailor the content for each viewer, integrating their own imagery and media to increase and enhance the personalization of the user's experience.

Alban Maino (40:54):

I mentioned, the more personalized you are the more this science will work. So soon, we'll offer voice guided personalization features, helping tailor recommendations based on the individual's history, language, and preference. And it'll be just as easy as saying, Hey, Siri, turn mentally in TV on. Or, you know, Alexa not partisan of any of it. And, and boom, it'll work. No complicated. Where's the remote? How do we do this? Where is the app? How do we, where is my login? Where is my password? No, I wanted to simplify the technology to a point where this become, you know, unnecessary companion throughout the day. Improving quality of life of everyone involved.

Larry (41:39):

What else can we say? The service is necessary. Remarkable. I'm so glad you had the time to come on and explain it to everybody. It's been, it's been great.

Alban Maino (41:58):

Thank you. No, Larry, thank you. And thanks to all your listener. I know what else we can say. Help me share that vision. Help me make our dream the dream of my team, the dream of the hundreds of people that I've worked with me and with our WW with our researcher over the past 10 years become a reality. Help us think who could make this platform free for all? How can we transform this into a universal global free tool for everyone to use? Reach out to me. Watch memory lane.com. Share everything. Please. Thank you so much for listening today.

Larry (42:38):

Thanks for coming on specifically for seniors.

Speaker 6 (42:46):

If you found this podcast interesting, fun, or helpful, tell your friends and family and click on the follow or subscribe button. We'll let you know when new episodes are available. You've been listening to specifically for seniors. We'll talk more next time. Stay connected.